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Customer Experience


Your First Step in Digital Transformation: Map the Customer Journey, Not the Tech Stack
Digital transformation is one of the most talked-about strategies in business today. But too often, companies jump into it headfirst—only...
Robbert van den Heuvel
Jun 93 min read


Customer Experience Isn’t Just for the Big Guys: Why It Matters More for Small B2B Teams
When people talk about "Customer Experience" (CX), it’s easy to imagine huge corporations with full-time teams, slick automation, and...
Robbert van den Heuvel
May 263 min read
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