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Your First Step in Digital Transformation: Map the Customer Journey, Not the Tech Stack
Digital transformation is one of the most talked-about strategies in business today. But too often, companies jump into it headfirst—only...
Robbert van den Heuvel
Jun 93 min read


Unlock Smarter B2B Prospecting: How Apollo.io + Bombora Help You Find Buyers with Real Intent
Sales Pros— Are You Tired of Chasing Cold Leads? You’ve got the right product. You’ve nailed your pitch. But you're still spending hours...
Robbert van den Heuvel
Jun 13 min read


Customer Experience Isn’t Just for the Big Guys: Why It Matters More for Small B2B Teams
When people talk about "Customer Experience" (CX), it’s easy to imagine huge corporations with full-time teams, slick automation, and...
Robbert van den Heuvel
May 263 min read
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