Find the right prospects.
Start the right conversations.
At scale.
Free to start. No credit card required. Setup support available.
Most B2B outreach fails before it starts.
Not because the product is wrong. Not because the sales team isn't good enough.
But because the prospecting is unfocused, the messaging is generic, and the follow-up is inconsistent.
The result is a pipeline that depends on whoever happens to be having a good week - and a sales manager who can't forecast because lead flow is unpredictable.
Effective B2B outreach needs three things working together:
1. the right people on the list,
2. the right message in the sequence, and
3. a consistent cadence that doesn't drop off after email two.
Most teams have one of the three. Very few have all three running simultaneously.
Apollo.io gives you all three — in one platform.
Apollo.io is a B2B prospecting and outreach platform that combines a database of over 275 million contacts with built-in email sequencing, AI-assisted personalisation, and CRM integration - so your team can find the right prospects, reach out at the right moment, and follow up consistently without the manual overhead.
It's used by over 500,000 sales teams worldwide - from solo founders doing their own prospecting to enterprise SDR teams running hundreds of personalised sequences simultaneously.
Free to start. No credit card required. Setup support available.
Three options. Start free, go as deep as you need.
Apollo.io has a free plan that never expires - so there's no risk in getting started. The free plan gives you real access to the platform with a limited number of credits. When you're ready to scale your outreach, upgrading to a paid plan unlocks the full database, unlimited email sending, and professional email provider integration. HM Digital can help you get there faster.
Try
Create your free Apollo.io account and explore the platform at your own pace. The free plan gives you genuine access to Apollo's prospecting database, sequence builder, and outreach tools — with a limited number of credits per month. It's enough to get a feel for the platform and run your first searches. When you're ready to run outreach at scale, upgrading to a paid plan is the natural next step.
What's included in the free plan:
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Access to Apollo.io's full prospecting database
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50 export credits per month
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Email sequence builder
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Basic CRM integration
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AI-assisted email personalisation
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Gmail only for email sending (no Outlook or custom domains
No HM Digital setup or configuration included
Right for you if: you want to explore Apollo independently, get a feel for the database, and decide whether to upgrade — at your own pace and with zero commitment.
Build
Start with a free Apollo account — then let HM Digital configure it completely. We set up your ICP filters, build your prospect lists, write and load your outreach sequences, and configure your deliverability settings. We also guide you through selecting and activating the right paid Apollo plan for your team size and outreach volume. By the time we hand it over, Apollo is running — not just installed.
What's included:
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Apollo.io free account setup via HM Digital
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Guidance on choosing the right paid Apollo plan
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ICP filter configuration in Apollo
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Prospect list built to your target accounts and personas
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Email sequence templates written and loaded
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Deliverability setup (sending domain + warmup)
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Apollo AI assistant configured for your personas
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CRM integration configured
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1× handover session (60 min)
Right for you if: you want Apollo running correctly from day one — and don't want to spend weeks figuring out configuration, list building, and sequence writing yourself.
Activate
Everything in Build — plus training and a live first campaign. We don't just configure Apollo and hand it over. We run the first outreach campaign with your team, review the results together, iterate based on real open and reply data, and make sure every person using Apollo knows how to get results from it independently. You finish the engagement with a working system and a confident team.
What's included:
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Everything in Build
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2× training sessions (prospecting + sequences + analytics)
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Live first campaign — launched and reviewed together
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Sequence iteration based on open and reply data
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30-day support window after first campaign launch
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Apollo usage playbook — handed over at close
Right for you if: you want your team fully confident and independently productive in Apollo — with real results before HM Digital steps back.
When does it make sense to upgrade to a paid Apollo plan?
The free plan gives you 50 export credits per month - enough to explore, but not enough to run a meaningful outreach campaign. When you're ready to prospect at scale, connect your professional email account (Outlook, custom domain), and remove credit limits, a paid plan is the right move. HM Digital helps you choose the plan that matches your team size and outreach volume - so you don't overpay for features you won't use.​
Why Apollo.io? Everything your outreach needs. In one platform.
Apollo.io combines the tools that most B2B sales teams have stitched together from five different platforms — prospect data, email sequencing, AI personalisation, and CRM integration — into a single, connected workspace.
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Less switching. Less manual work. More conversations with the right people.​
Find your exact Ideal Customer Profile — from 275M+ verified contacts
​Apollo's database gives you access to over 275 million B2B contacts, filterable by job title, seniority, company size, industry, geography, technology stack, and more. Build a precise prospect list in minutes instead of hours — and know that the contact data is verified and regularly refreshed.
Automated outreach sequences — without losing the personal touch
Apollo's sequence builder lets you create multi-step email campaigns that run automatically — but feel personal. Set up your cadence once, and Apollo handles the sending, follow-ups, and timing. A/B test subject lines and message variants to find what lands. The result is consistent, structured outreach at a scale your team couldn't manage manually.
AI-assisted personalisation — at scale
Writing personalised emails one by one doesn't scale. Apollo's AI assistant drafts personalised outreach based on each prospect's profile, company activity, and your defined messaging — so every email feels written for that specific person, even when you're sending hundreds. The AI works within your tone and your message, not against it.
CRM integration — your pipeline stays in sync
Apollo connects with the CRMs and sales tools your team already uses — so prospect data, email activity, and sequence status flow automatically into your pipeline. No manual data entry. No gaps between what Apollo knows and what your CRM shows. Every conversation, reply, and meeting booked stays connected to the right record.
Getting Apollo is easy. Getting results from it is where expertise matters.
Apollo.io is a powerful platform — but like any powerful tool, the results you get depend heavily on how well it's set up and how consistently it's used. HM Digital brings 17+ years of B2B lead generation experience to every Apollo engagement — so you're not figuring it out alone.
HM Digital Business Solutions has been building B2B lead generation infrastructure for companies across Europe and beyond since 2008 - including as the first HubSpot Solution Partner in Europe (2010).
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Start finding the right prospects
and starting the right conversations — today.
Join over 600,000 companies who use Apollo.io to turn prospect lists into pipeline. Create your free account in minutes — and upgrade when you're ready to scale.
Free forever · no credit card required · expert setup support available from HM Digital